Hub Pages
Primary landing & overview pages
Detail Pages
Individual service & program pages
Utility Pages
Legal & support pages
/industries
/background-screening
/drug-alcohol-testing
/occupational-health
/training
/platform
/resources
/about
/contact
Persistent header CTA: [Talk to a Specialist] top right on every page · Client Login separated from prospect paths · DOT Consortium signposted for small fleets, out of the enterprise path.
"Fast or accurate. You were never supposed to choose." — Pre- & post-hire screening programs, one partner, one platform. Routes three visitors within one viewport: the HR buyer meeting WorkforceQA for the first time, the safety buyer confirming what they know, and procurement auditing stability. Hero (rotating value props) → trust bar → client logos → industries router → pre/post-hire audience router → five pillars → without/with narrative (+ key stats) → TRAQ → Clear-to-Work Plan → client voices → events & resources → Scorecard band → final CTA. Aug 12: A structure locked, monochrome lo-fi, dark header band, trust bar, industries router. Aug 20: Home C hybrid — rotating hero headline ("Fast or accurate…" is the Grady/Bianca pick), five equal product pillars replace the deep-dive, before/after moves to How It Works, new dynamic events & resources section. A and B retained intact for comparison. Aug 26: structure approved — design phase (Figma) started; "people who wrote the rules" expertise deep-dive relocates intact to About, homepage carries the without/with narrative with key stats; five pillars confirmed at five.
/Key Decisions
Speed you can defend — PBSA-accredited, FCRA-certified specialists on every file, results delivered inside the ATS, turnaround benchmarked by search type. The HR buyer's front door.
/background-screeningContent Sections
15,000+ collection sites (6,000+ eCCF-enabled), in-house MRO review on every result, audit-defensible random pools, and a 24/7/365 coordination desk. The safety buyer's front door.
/drug-alcohol-testingContent Sections
DOT physicals and fit-for-duty exams across 2,000+ sites, with the second in-house review that catches errors other vendors ship.
/occupational-healthDER, reasonable suspicion, and awareness courses on the Visify eLearning platform — certificates issued, compliance documented.
/trainingDriver qualification files, MVR and criminal monitoring, statistical reporting, and audit support — records in minutes, not weeks.
/files-data-monitoringSelf-serve enrollment for owner-operators and small fleets — signposted in hero-adjacent strip and footer, kept out of the enterprise path.
/dot-consortiumBuyers self-identify by industry before they think in terms of hiring vs. operations — the first trust question is "do you know my world?" Each vertical page leads with the regulations that industry lives under, maps WorkforceQA products to them, and carries industry-tagged proof. Cross-links into both flagship services; industry imagery does the show-don't-tell work.
/industriesLaunch Verticals
FMCSA programs — DQ files, Clearinghouse, random pools, post-accident response. Anchor proof: J.B. Hunt, Prime Inc., Landstar.
/industries/truckingFAA Part 120 programs — pilot randoms, station coordination, audit-ready files. Anchor proof: Alaska, American, JetBlue, Allegiant.
/industries/aviationFRA Part 219 testing and coordination for Class I and short-line railroads. Anchor proof: CPKC.
/industries/railFTA Part 655, USCG chemical testing, PHMSA Part 199 — combined at launch; splits into dedicated pages when content depth earns it.
/industries/transit-maritime-pipelineTRAQ 2.0: order, track, and manage every screen, test, physical, and file in one place — real-time status, eCCF-native ordering, custom dashboards, complete audit trails, SOC 2 Type II controls. Works inside the ATS recruiters already use. Screenshot-forward page in device frames, desktop and mobile.
/platformContent Sections
Case stories in problem → program → result structure, tagged by industry so both buyers see themselves. Phase 1 launches as a single anchored page; individual story pages split out in Phase 2.
/resultsLaunch Stories
The rep-free research layer for buyers who aren't ready to talk — regulatory insight with no sales call attached. Anchors The Compliance Brief subscribe, regulatory updates, and the Webinars & Roundtable archive.
/resourcesContent Sections
Calendar-first event hub — trade shows, webinars, the Roundtable — replacing the WordPress list. Click an event, get details and one-step registration; no landing-page detours. Feeds the homepage events & resources section dynamically. Team publishing workflow to be designed (bookmarked for Tuesday).
/eventsThe single canonical conversion page — every [Talk to a Specialist] button lands here. 4–5 fields maximum with role-aware routing: Sales · Client support · Driver & donor questions · Partnerships. Specialist responds the same business day.
/contactThe flagship transitional offer for both buyers — ten questions, five minutes, a scored read on accuracy, integrations, incident response, records, and service, with what to fix first. Fed from hero, mid-page band, and footer.
/program-scorecardThe Clear-to-Work Plan in full — receives the sections trimmed from the homepage: the before/after comparison, the four-vendors problem narrative, and program-consolidation detail. Comparison-page structure that search engines and AI parse well.
/how-it-worksCompany story from Salt Lake City — founded 2006, 130+ employees, the compliance bench that includes authors of federal testing regulations, and Hamilton Robinson Capital Partners backing since 2021. Careers link lands here until a dedicated page ships in Phase 2. Also receives the "people who wrote the rules" expertise deep-dive relocated from the homepage (Aug 26).
/aboutSelf-serve answers for drivers and donors — keeps the prospect paths clean.
/driver-donor-supportLegal compliance, data handling, CCPA.
/privacy-policyWebsite usage terms, legal disclaimers.
/terms-of-serviceAccessibility statement, WCAG 2.1 AA commitment.
/accessibilityPersistent CTA top right on every page (mono until brand refresh lands) · Client Login as small utility link, visually separated from prospect navigation · no tagline in the logo lockup
Services
Platform & Company
Compliance Brief
Utility Row
Footer also includes: PBSA-Accredited · SOC 2 Type II badges · social row · Salt Lake City, UT
WordPress + Bricks
GA4 + GTM
WCAG 2.1 AA
CCPA / Cookie Banner
Org, Service, FAQ
Role-Aware Routing
Canonical fact set
Company age (2006 vs. 30+ yrs) · client count (3,000+ vs. 1,500) · volume (1.5M vs. 900K + 130K) · the superlative — one signed-off answer each.
Stat sourcing
TAT set (1.8-day / 7.0-hr / 60%+), 99% on-time, 20%+ physical error rate, ~30K reviews — source and measurement window.
Permissions
Alaska Airlines + J.B. Hunt quotes for public web · logo wall web clearance · Prime Inc. quote pull.
"One platform" scope
TRAQ 2.0 consolidation status at launch — copy leans on "one platform" only as far as it's true.
Plan name
Clear-to-Work Plan vs. alternates — executive sign-off, plus legal-cleared phrasing of the regulation-authors credential.
Response-time promise
"Same business day, usually within the hour" — confirm with sales ops before it publishes anywhere.
Events workflow
Calendarize the event hub — one-click from calendar to registration info, plus a simpler publishing workflow for the team. Bookmarked Aug 20 for the Tuesday sync.
Industry lineup
Confirm launch verticals (trucking · aviation · rail · transit/maritime/pipeline as one) and per-industry fact sets · healthcare waits for the acquisition (Phase 2).
Phase 1 = 24 launch-ready pages. The pages below deepen SEO coverage and buyer-journey depth once the core site is live and the resource engine is running.
WorkforceQA
Website Architecture Document — Phase 1
| # | Page | URL | Section | Tier |
|---|---|---|---|---|
| 1 | Homepage | / | Primary | Hub |
| 2 | Background Screening | /background-screening | 01 Services | Hub |
| 3 | Drug & Alcohol Testing | /drug-alcohol-testing | 01 Services | Hub |
| 4 | Occupational Health & Physicals | /occupational-health | 01 Services | Detail |
| 5 | Training | /training | 01 Services | Detail |
| 6 | Files, Data & Monitoring | /files-data-monitoring | 01 Services | Detail |
| 7 | DOT Consortium | /dot-consortium | 01 Services | Detail |
| 8 | Industries | /industries | 02 Industries | Hub |
| 9 | Trucking & Fleets | /industries/trucking | 02 Industries | Detail |
| 10 | Aviation & Airlines | /industries/aviation | 02 Industries | Detail |
| 11 | Rail | /industries/rail | 02 Industries | Detail |
| 12 | Transit · Maritime · Pipeline | /industries/transit-maritime-pipeline | 02 Industries | Detail |
| 13 | TRAQ — Platform | /platform | 03 Platform | Hub |
| 14 | Results — Client Stories | /results | 04 Results | Hub |
| 15 | Resources | /resources | 05 Resources | Hub |
| 16 | Events | /events | 05 Resources | Detail |
| 17 | The Program Scorecard | /program-scorecard | 06 Convert | Detail |
| 18 | Talk to a Specialist | /contact | 06 Convert | Hub |
| 19 | About WorkforceQA | /about | 07 About | Detail |
| 20 | How It Works | /how-it-works | 07 About | Detail |
| 21 | Driver & Donor Support | /driver-donor-support | Support | Utility |
| 22 | Privacy Policy | /privacy-policy | Legal | Utility |
| 23 | Terms of Service | /terms-of-service | Legal | Utility |
| 24 | Accessibility | /accessibility | Legal | Utility |